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Search engine optimization with SEO

Guide to SEO to optimize search engine rankings

Almost all online interactions in the web world occur following a search, and often this search is done in search engines.
It is clear that if almost all web users query search engines to answer their questions or to respond to a need to purchase, the positioning of their website on search engines plays a key role in developing a high-performance digital presence.
To position your site you need to identify and develop the best keywords that allow you to reach satisfactory traffic and conversion rates to do this, you need to develop and optimize the website or e-commerce in terms of SEO and SEM.

SEO or Search Engine Optimization

SEO is an acronym for Search Engine Optimization and defines all the optimization activities of a website aimed at improving its positioning in the organic search engine results such as Google, Yahoo, Bing, Baidu, Yandex, etc.

The SEO optimization process of a website is divided into three macro activities:
  • Technical optimization
  • Content creation
  • Content promotion
Technical optimization of web pages in SEO
This technical phase is the least visible but allows search engines to access and index the pages of your website correctly.
To achieve maximum SEO results, you must continue to evolve your website by constantly integrating new SEO solutions that allow you to better develop the understanding of the code of the web pages for the search engine. We have chosen to develop a proprietary platform because our customers could not wait for the development times and related limitations that the main CMS present. This choice allows us to be able to index the website by building specific SEO solutions for the market or for the specific product of the customer.

Creation of the Contents of the web pages in SEO perspective
The creation of content is one of the most important elements from an SEO standpoint, the content on your website will have to respond to different research purposes. If they are appreciated by users, they will also be appreciated by search engines, because they are aware of having provided the best answers to their questions. In this case the SEO logics are not enough, but it is necessary to integrate the most advanced SEO structures with the best SEM Strategies.

Promotion of the contents of web pages in SEO
In SEO it is very important to promote content designed to be shared, this phase in the development of SEO is a fundamental step for the success of your SEO campaign.
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