Search Engine Marketing (SEM), often called Search Marketing, is a branch of web marketing that applies to search engines.
The purpose of the SEM is to bring as many target users as possible to your website.
To develop the SEM at its best, it is necessary to have tools that can analyze the traffic on its platform and identify the main keywords of interest: for this reason, Omeganet's Web Platform is perfectly integrated with Google Analytics and Google Search Console, to in order to guarantee a careful analysis of visitors.,
The platform is perfectly integrable and customizable for the best performing CRMs, such as Hubspot or Salesforce for example, ensuring the possibility of maximizing user engagement and traceability.
Among the applications for the development of SEM strategies there is the Omeganet Search Engine, which is a real search engine equipped with AI capable of analyzing the analysis of the main research carried out by users on the website, restoring very important data for the development of SEM strategies.
Thanks to the SEO performance of the platform, all the SEM strategies are enhanced and facilitated: the results of the sponsorships in fact enjoy the positioning within the search engines generated organically thanks to the platform and the contents included in it.