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Progressive App

The Progressive Web App

Progressive Web App (PWA) is a type of normal Web app, but with some extra applications that allow it to offer an exemplary user experience. It's a perfect blend of desktop and mobile application experience to deliver the best of both platforms to end users.

The advantages of Progressive Web Apps

A Progressive Web App is different from normal Web Apps and offers major advantages in terms of functionality such as:
  • Native experience
  • Easy access
  • Faster services
  • Engaging approach
  • Access to updated real-time data
  • Detectable
  • Reduction of development costs
Native experience
Although a PWA works with Web technologies (HTML, CSS, JavaScript) as a normal Web app, it offers a user experience like that of a native mobile application. It can use most of the native device's features, including push notification without relying on the browser or any other entity. It offers such a simple and integrated user experience that it is quite difficult to distinguish between a PWA and a native application considering its graphic appearance.

Easy access
Unlike other mobile apps, PWAs do not require longer download times and make memory space available for installing applications. PWAs can be shared and installed by a link, which reduces the number of steps to install and use the application. Furthermore, these applications can easily maintain an app icon on the user's main screen, which makes the app easily accessible to users and helps brands stay in users' minds and improve interaction possibilities.

Faster services
PWAs can cache data and provide style sheets, images and other text web content to the user even before the page is fully loaded. This reduces waiting times for end users and helps brands improve user engagement and retention rates, which ultimately add value to their business.

Engaging approach
As already shared, PWAs can use push notifications and other native device features more efficiently. Their interaction does not depend on the use of the browser user. This ultimately improves the chances of informing you about your services, offers and other options related to your brand and keeping them hooked to your brand. In simpler words, PWAs allow you to maintain user engagement and retention rates.

Access to updated real-time data
Another point in favor of PWAs is that these apps are updated on their own. They do not require end users to access the App Store or other similar platforms to download the update and wait for the installation.
In this type of app, web app developers can send the update in real time from the server that automatically reaches the apps that reside on the user's devices. Therefore, it is easier for app developers to provide end users with the best up-to-date features and services, without forcing them to update their app.

Detectable
PWAs reside in Web browsers. This implies greater possibilities to optimize them according to search engine optimization (SEO) criteria and improve Google rankings such as those for websites and other web apps.

Reduction of development costs
Progressive web apps can be installed on the user's device as a native device, but do not require sending to the App Store. This makes it very convenient compared to native mobile applications, while offering the same set of features.
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