The proprietary web platform bases its structure on the business needs of customers and, especially, is built to meet the need to oversee foreign markets.
For this purpose, the strategic concept of Country Site was born and the related technical development that gives the opportunity to protect the markets of interest. The Country Site makes it possible to manage different versions of the website depending on the country or group of countries and / or the reference language.
The advantages of the Country Site are innumerable, first of all being able to differentiate the digital offer according to the specific country: for example it is possible to differential the service / product offer, the communication, the graphics and the contents of the (country) China market compared to the (country) US market, controlling both from the same platform.
Our Country Site allows you to assign the management of a specific Country Site or a language contained in it to different users with completely manageable permission levels, so you can for example assign the management of the Country Site Russia to your digital department geolocated marketing in Russia.
These and many other customizable solutions are an integral part of our Country Site.